“Big typography” literally means huge typography – the use of giant letters in webdesign. This is seen in more and more places on the net. Look at e.g. DesignMag or Smashing Magasin.
At MMD-Odense design teacher Mette Agerbæk has introduced “task force typography”.
Students work intensely with different fonts – among other things by drawing them by hand. Mette calls this “typography croquis”. The idea is to develop a close relationship with different fonts. We want students to leave MMD-Odense with a design-style-toolbox, so they may offer clients many design options. Big Typography is just the latest of the design styles, we introduce students to.
The illustration shows Big Typography used in a web design.
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